HOLLYWOOD, Fla. -- LPL Financial's Rob Comfort, executive vice president of Business Consulting for Institution Services, has coined a new term to describe one of the issues hindering the growth of bank wealth management programs: they're "under-advisored," he says.

Banks and credits unions have only about one-third of the total advisors they need to provide "a really good client experience" and fully leverage the opportunity, he said in an interview at BISA's 2015 annual conference here on Wednesday.

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