Retirement planning is a big client draw. Especially since the recent recession. These days everyone wants to know when, if and how they can retire. At the same time, everyone from the government to the financial services industry to consumers are trying to figure out what retirement really means in an age of increased longevity.

But given the graying population in the U.S., advisors who can help clients define the concept of retirement are going to have a distinct advantage. Brokerage programs such as Huntington Investments and Key Investment Services recently instituted services specifically designed to help clients with retirement planning are seeing increased revenue and deeper client relationships.

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