In the midst of a gaping hole in life insurance coverage, Mintel Comperemedia, a research and consulting agency that specializes in direct marketing, released statistics regarding the life insurance sector’s marketing targets and found that carriers are drifting further and further away from the bull’s-eye.
Consumers between the ages of 31-45 received a 13 percent share of direct mail volume for the first six months of 2011, which is down three percent from the same period in 2010. According to Mintel, the 31-45 age bracket is “more likely to consist of families with children, breadwinners approaching their prime earning years, and those beginning the daunting task of caring for aging parents.”
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