Merrill Edge provides investment products and services for the “mass affluent” customer, defined by Bank of America as people with $50,000-$250,000 in total household investable assets.

Merrill Edge reaches those customers through two channels: an online site that serves 550,000 “self-directed” investors, and the Merrill Lynch Advisory Center, which offers “team-based” advice and guidance.

Register or login for access to this item and much more

All Bank Investment Consultant content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access