Consumers are increasingly turning to the Internet to research insurance and annuity products with many viewing it as their most valuable source of information. Still, the Internet is far from displacing insurance professionals from their roles, according to new survey from LIMRA, an industry-funded research group.

More than six in 10 consumers (61%) who researched individual insurance or annuity products looked online, up significantly from 38% who looked online in 2006.  The number of people who considered the Internet their most valuable information source increased to 25% from 18% in that same time.

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