Investors across all wealth segments reported higher levels of satisfaction with their advisors, according to the latest wealth segmentation report from research firm Spectrem Group.
Ultra-high-net worth investors were the most content, with 80% saying they were satisfied overall with their advisors, up from 73% who said so in 2012. Almost three in four millionaires (73%) and almost as many mass-affluent investors (72%) reported being satisfied, up from 72% and 69%, respectively, last year.
We can expect investor satisfaction to be higher when the markets are doing well, and with the economy in a state of recovery, but building loyalty with clients is the key to a long-term relationship, George H. Walper Jr., president of Spectrem, said in a statement.
Loyalty to advisors appeared to be greatest among ultra-high-net-worth investors, with 60% saying they would stay with an advisor if he or she moved to a different firm. Only 53% of millionaires and 50% of the mass-affluent would stay with their advisor in the event of a move.
The report is based on surveys completed by 1,086 mass-affluent investors, 1,445 millionaire investors and 407 ultra-high-net-worth investors. Mass-affluent investors were defined as individuals with a net worth of $100,000 to $1 million; millionaires had a net worth of $1 million to $5 million; and ultra-high-net-worth investors had a net worth of $5 million to $25 million.