Credit unions, particularly those with less than $100 million in assets, are missing the boat when it comes to using social media websites like Facebook and Twitter to interact with clients and grow their customer base and profits.
That's the key takeaway from a new survey released this week by financial services research firm Aite Group, which queried 50 credit union executives between August and October to determine exactly how-- or if-- they've been able to capitalize on consumers' obsession with social networking sites.
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