PNC Financial Services Group Inc. is betting that its Virtual Wallet account, which has always focused on showing consumers how to be better savers, can also teach them to be better spenders.

Virtual Wallet, a three-in-one deposit account that PNC introduced in 2008, lets users manage a pool of money across one checking account and two savings accounts. Though Virtual Wallet is similar to third-party personal financial management websites, PNC is one of the few banks embracing PFM that have not allowed users to pull in data from outside accounts.

Register or login for access to this item and much more

All Bank Investment Consultant content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access