PrimeVest Financial Services, Inc. has tapped into a substantial demand for third-party marketing services among banks and credit unions that want temporary solutions or want to limit their level of commitment.

“It’s been more successful than we anticipated,” said LeAnn McCool, national sales manager for PrimeVest, in St. Cloud, Minn. PrimeVest is an affiliate of Cetera Financial Group, in El Segundo, Calif.

Register or login for access to this item and much more

All Bank Investment Consultant content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access