Prudential Financial’s focus on banks is paying off.
The strategy led to an unprecedented 144% growth in bank-channel sales in the second quarter year-over-year, with sales of $860 million, making it Prudential’s fastest-growing distribution network Prudential grossed $1.7 billion in annuity sales through banks in 2009; it’s already up to $1.5 billion in the first half of 2010.
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