Raymond James has partnered with Actiance to provide financial advisors compliant access to social media tools, including LinkedIn, Facebook and Twitter. In addition, the firm is offering advisors optional marketing support with access to a library of pre-approved content and tools to measure audience engagement.
Advisors have long wanted to connect with existing clients and prospects via social media networking sites, said Anthea Penrose, public relations manager at Raymond James. The new tools allow them to do that while ensuring regulatory compliance.
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