Advisors who make investment decisions on behalf of their clients in rep-driven managed accounts are very likely to see their business grow, if projections by Cerulli Associates prove accurate. In a new report, the Boston-based research firm estimates that rep-driven programs will reach $1.7 trillion by 2015, representing the largest asset increase across the managed accounts industry.

Rep-driven programs today hold an estimated $882.1 billion in assets, with rep-as-advisor programs holding approximately $475.9 billion. The other type of rep-driven program—rep-as-portfolio-manager—has about $406.2 billion, according to Cerulli.

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