It took awhile, but financial institutions of all sizes have finally realized that investing in a full-service website complete with interactive marketing and registration functionality is critical to expanding their client base and increasing their total assets under management.
Unfortunately, according to a new report from Boston-based financial services research and consulting firm Aite Group, most banks and credit unions aren't making the necessary commitment to a comprehensive online marketing maturity model that would allow them to monitor, benchmark and evaluate the effectiveness -- or lack thereof -- of their online conduit to investors.
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