When the management at FirstBank & Trust in Lubbock, Texas, approached Mitch Watson eight years ago in the hope he would join the bank and build its first wealth management program, the Lubbock native had one demand some financial institutions would likely balk at.

“I told the CEO [Barry Orr], ‘My kids are getting to the age where I want to spend time coaching them in sports and doing those sorts of things. I don’t want that to be an issue,’” says Watson, 46, who serves as the financial advisor for the bank’s seven branches in the region. “He told me, ‘The only thing that would get you in trouble here is if you don’t do those things.’ And they’ve held true to that. They want you out there, coaching those teams and being involved in the community.”

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