Advisors now spend 23 hours per week on the Internet visiting industry and fund manager websites as well as social networking, according to a new survey by kasina, a consulting firm in New York City.

“Advisors really are incorporating the Internet into what they do in the week. It’s not that they’re either on the Web or they’re with clients; they’re reading The Wall Street Journal and emailing clients and asset managers,” says Lee Kowarski, principal at kasina. “We found that advisors with more assets spend more time on the Internet because it makes them more effective.”

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