Looking to fill a growing need for advisers for its brokerage business at a reasonable cost, PNC Financial Services Group Inc. has been training promising candidates in-house, in a departure from standard bank practice.

"We do think the [brokerage] industry really has very few places where people can enter it," said Mike Mortensen, president of PNC Investments. "Right at the time baby boomers are retiring and demand for advice is rising, there are not enough qualified people out there to serve them."

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