Elise Fortin is fired up about building Umpqua Banks private banking business in the thriving Seattle market and surrounding Puget Sound. Just one week into her new job, the newly appointed market leader is reaching out to Umpquas community stores or branches as well as Umpquas commercial and real estate bankers.
A lot of potential clients are already banking [with Umpqua]. For us, the first priority is to make sure we let them know that were there, she said in a telephone interview.
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