Elise Fortin is fired up about building Umpqua Bank's private banking business in the thriving Seattle market and surrounding Puget Sound. Just one week into her new job, the newly appointed market leader is reaching out to Umpqua's "community stores" or branches as well as Umpqua's commercial and real estate bankers.

"A lot of potential clients are already banking [with Umpqua]. For us, the first priority is to make sure we let them know that we're there," she said in a telephone interview.

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