I've had the chance to look under the hood of many banks' sales training programs over the course of my career as a consultant. The very first bank sales training material I was tasked with putting together a couple of decades ago was specifically designed for in-store branch bankers.

Just about every bank I worked with already had at least some form of sales training. Many had paid big bucks to outside training groups. It seemed that many bank management teams weren't sure what they needed — but if the promises were big enough and the price was high enough, sign them up!

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