Advisors seeking to help older Americans prepare financially for their retirement should remember to keep one tip in mind: avoid using the word “retirement.”

Many pre- and post-retirees want to continue to work and are turned off by advisors who assume they plan to quit working entirely. That’s one of the main takeaways of a new study by research firm Hearts & Wallets. The study found that older investors differ in how they want to balance work and leisure and that the language advisors use is important to winning them over.

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