Many bankers wonder where the return on investment is in social media. Frank Eliason says there is none, if you're thinking about it in direct terms of dollars and cents.

But if you're thinking about what you can learn from social media that you can use to improve your operations, the return is generous, says Eliason, senior vice president of social media at Citigroup.

Register or login for access to this item and much more

All Bank Investment Consultant content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access