It's time to meet the merchants, not the puppets.

To appeal to business customers, Mercantile Bank of Michigan stopped producing consumer-oriented YouTube videos featuring a puppet called Winston and began using a more compelling cast of characters: its business clients.

Register or login for access to this item and much more

All Bank Investment Consultant content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access