Zions Bancorp is ramping up its wealth management business with the support of third-party marketing firm PrimeVest Financial Services. PrimeVest will provide the Salt Lake City-based bank with support companywide, PrimeVest announced last month.

PrimeVest will help Zions optimize its existing life insurance business and reintroduce fixed and indexed annuities, which the bank hasn't offered in several years, Jayson Hron, a spokesperson for PrimeVest, said in an e-mail message. PrimeVest also will conduct due diligence and compliance oversight on Zion's behalf.

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