On my computer monitor, I taped a small piece of paper with the words primum non nocere—Latin for first, do no harm. The underpinnings of the Hippocratic Oath, the phrase is as applicable to providing investment advice as it is to medical care.

When the headlines and talking heads scream, “Do something,” advisors’ first reaction should be more measured: Do no harm.

Register or login for access to this item and much more

All Bank Investment Consultant content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access