Everyone has emotional issues around money. When you think about it, what is a dollar bill but a piece of paper with a picture on it.
But when it comes to our clients there are so many various emotions around money. Individuals learn behavior around money based on what their parents taught them and based on their own experiences with money. Some of the old shibboleths such as “Money is the root of all evil,” “Money makes money,” “You can’t take it with you” form the unconscious basis for our clients’ thought processes around money. And these feelings play a big role in the financial decisions they make.
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