Twitter is arguably the Internet’s most powerful tool for conducting real-time conversations online. An online micro-blogging tool that lets users post short (140 character max) comments, updates, and links - Twitter can be used many ways by financial advisors. Whether your goal is to keep up with industry trends, pass along interesting tidbits, or just boost your visibility online, Twitter can help you do all these things. Here are a few reasons to consider using Twitter:

STATISTIC: 77 of the world’s 100 largest companies maintain a corporate Twitter account. Media outlets are the most active users – Jeff Bullas TRANSLATION: If the world’s largest companies are all on Twitter – including your competition – shouldn't your business be? What message does it send if you’re not? If you want to build media attention, this is a good place to make contact.

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